Lorrayne Broach. Dr. Guerra. Long Assignment . 5/05/2017.

Lorrayne Broach Dr. Guerra Long Assignment 5/05/2017 In Shakespeare s Hamlet, the construction of the joined at the hip characters, Rosencrantz and Guildenstern, is based off of the ideas of determinism and passivity. Within the text, they have proven to be nothing more than young Hamlet’s former friends who mindlessly act on the orders of the king. Shakespeare writes them as transparent character at the hand of Hamlet’s mockery and pen. The idea that Hamlet hesitates to kill Claudius who arguably deserves it, but easily writes Rosencrantz and Guildenstern to death further exemplifies the idea that they are simply pawns of Denmark’s royalty; slaves to the orders of those above them, mere puppets under the manipulation of Hamlet’s hand.†¦show more content†¦To further this idea, Stoppard’s Rosencrantz and Guildenstern Are Dead creates a reflection of the uncertainty and lack of control present in the lives of these characters. Rosencrantz and Guildenstern have been dropped in an unfamiliar set ting where they given no context as to where they are or what they are doing, and no rules to follow. They are simply left to find their own way and are constantly bothered by the feeling that they should be acting on some order, but they are never given instructions. The title pair spends much of their time waiting for someone to give them instructions on what to do. They are lost without the outside influence or guidance, and within the parameters of this play they are living in complete uncertainty without direction or answers. From the title of the play, the reader/audience is aware of Rosencrantz and Guildenstern’s fate though it is clear through the acts of confusion, the characters themselves are not. Stoppard skillfully sets up the idea of uncertainty within this play with the opening scene. The tossing of coins should represent a fifty-fifty probability of it landing on either head or tails; however, in this instance the coins prove the opposite. The coins continue to land heads up throughout the play, defying the expectations of the characters as well as the reader/audience. From the beginning of the first act it becomes evident to the reader/audience that the outcome of something as simple as

What It Means to Say Phoenix, Arizona Essay - 1174 Words

Sherman J. Alexie, is a short story written in the first person focusing on two Native American Men who grew up together on a Reservation for Native Americans but have been estranged from each other since they were teenagers. Victor who is the narrator of this story is a young man who lost faith in his culture and its traditions, while Thomas our second main character is a deeply rooted traditional storyteller. In the beginning of the story Victor, our Native American narrator learns the death of his father. Jobless and penniless, his only wish is to go to Phoenix, Arizona and bring back his father’s ashes and belongings to the reservation in Spokane. The death of Victor’s father leads him and Thomas to a journey filled with childhood†¦show more content†¦Throughout the story, Thomas was always an optimist. His stories always had a positive ending. He seems to remind us that no matter what happens in life, everything will have a good turn out. The stories are e verything that Thomas has. He relies on them to provide him his identity. Once everyone had turned their backs on him, his stories were the only thing that kept him going. They make him happy and they keep him alive. Thomas is as lonely on the reservation as the jackrabbit was on the desert in Nevada. According to Thomas, the jackrabbit was so lonely that he chose to give his life away under the wheels of their car. Thomas â€Å"build-the-fire† was a storyteller, and as long as he could tell his stories, he would live and the purpose of his life would be fulfilled. The stories always ending well represent Thomas’s unshakable belief in a better future, and him never giving up. Thomas’s kindness was never really reciprocated. Instead, the other Indian boys teased him. When he jumped off the roof and broke his arm as a child, his playmates started laughing at him and sang to him that he had broken his wings.(Sherman, 292) As the author would point out, â€Å"they hated Thomas for his courage.†(Sherman, 292) Once, Victor even beat him up forShow MoreRelatedThis Is What It Means For Say Phoenix, Arizona712 Words   |  3 PagesSherman J. Alexie’s â€Å"This is What It Means to Say Phoenix, Arizona† has multiple interconnecting themes and symbolic ideas throughout his story. Alexie’s story can be simplified as the death of a father changed his son’s life. However, it is more complex than that throughout the story. There are hidden connections all through Alexie’s work. One hidden connection is the character Thomas Builds-the-fire. Thomas is Victor’s childhood friend, and is the reservations goofball, storyteller. Thomas playsRead MoreThis Is What It Means For Say Phoenix, Arizona Essay1691 Words   |  7 Pagesâ€Å"This is What it Means to Say Phoenix, Arizona†: The Road to a New Beginning America, the melting pot country, a country in which every one is equal, unless you are created different. In the short story This is What it Means to Say Phoenix, Arizona by Sherman Alexie, two men embark on a journey that improves their lives spiritually and allows them to claim the closure that they are both seeking. Although the author s main purpose is to share a story about a man s journey to find peace, he isRead MoreThis Is What It Means to Say Phoenix, Arizona Essay745 Words   |  3 PagesLorisa Qumawunu June 7, 2013 English 102 Essay #1(revision) â€Å"This Is What It Means to Say Phoenix, Arizona† In the short story, â€Å"This is What It Means to Say Phoenix, Arizona†, by Sherman Alexie, I looked at two characters: Thomas and Victor. Thomas Builds-the-Fire is a storyteller on a reservation who everyone ignores because they think he is crazy. Victor on the other hand is a guy who would not dare be seen talking to Thomas. Thomas knows that Victor is inRead MoreThis Is What It Means To Say Phoenix, Arizona: Stereotypes Essay1188 Words   |  5 Pagesâ€Å"This Is What It Means To Say Phoenix, Arizona† discusses the physical and mental journey of Victor, a Native American man in the state of Washington, as he goes to Phoenix, Arizona to claim his father’s remains and his savings account. While on this journey, Victor learns about himself, his father, and his Indian culture with the help of his estranged friend, Thomas Builds-the–Fire. The author, Sherman Alexie, plays on the stereotypes of Native Americans through the characters of Victor and ThomasRe ad MoreThis Is What It Means To Say Phoenix, Arizona By Sherman Alexie924 Words   |  4 PagesBethany Furtado Professor Charbonneau Hess English 102 24 October 2017 Thomas Builds-the-Fire In the story, â€Å"This Is What It Means to Say Phoenix, Arizona† by Sherman Alexie the two main characters are Victor and Thomas Builds-the-Fire. The story is about Victor and Thomas who are childhood best friends that went on a trip from their reservation to Phoenix, Arizona to collect Victor father’s savings account. Throughout the trip, they experience many flashbacks of when they were friends such as whenRead MoreThis Is What It Means to Say Phoenix, Arizona by Sherman Alexie1632 Words   |  7 Pagesthe relationship that the family members had. In the end, the family is going to be the one people use as reference for the memoir of the person. Many pieces of literature cover the subject of unsuspecting death. Of those comprises â€Å"What It Means To Say Phoenix, Arizona† by Sherman Alexie. Upon the death of his father, Victor goes through a range of emotions and experiences. Through death he does have some positive experiences that help bring forth his character development. Many would argue that ThomasRead MoreOmniscient Point of View in â€Å"This Is What It Means to Say Phoenix, Arizona2086 Words   |  9 PagesOmniscient Point of view in â€Å"This Is What It Means to Say Phoenix, Arizona† The story â€Å"This Is What It Means to Say Phoenix, Arizona† by Sherman Alexie is a fictional narrative that reflects his experiences during his past and present life. The author allows the audience to become the social media that critiques his life when he evokes important episodes of his life through Victor and Thomas Builds-the-Fire liveliness. In this process, Sherman Alexis uses his omniscient point of view to tellRead MoreAnalysis of This Is What It Means to Say Phoenix, Arizona by Sherman Alexie1131 Words   |  5 PagesIn Sherman Alexies â€Å"This is what it means to say Phoenix, Arizona† a man named Victor finds out that his father has passed away. Being next of kin, Victor is responsible for gathering his fathers assets together, which requires him to make an out of town trip. In order to accomplish this Victor needs help. This help comes from the town outcast, Thomas Builds-the Fire. Victor and Thomas were childhood best friends but as they grew older, Victor turned his back on the one that always looked outRead MoreAnalysis Of Sherman Alexie s This Is What It Means For Say Phoenix Arizona ``943 Words   |  4 PagesIn the story â€Å"This is What It Means to Say Phoenix Arizona† by Sherman Alexie, the main character Victor is a full blood Native American, whose father recently passed away in Phoenix, Arizona. Victor must take the trip to collect his father s ashes, however due to his current financial situation he is unable to take his journey. An old friend of Victors, by the name of Thomas builds-the-fire, offers to help fund Victors trip on the condition that he go with him. It is because of Thomas that VictorRead MoreLiterary Analysis of Sherman J. Alexie’s This Is What It Means to Say Phoenix, Arizona779 Words   |  4 PagesAnalysis of â€Å"This Is What It Means to Say Phoenix, Arizona† In life, everyone experiences a time of hardship, and for the most part, those affected find methods of overcoming the adversity. The idea of getting through hardship is best reflected in; Sherman J. Alexie’s story â€Å"This Is What It Means to Say Phoenix, Arizona† (274). In the story, victor whose father had recently died from a heart attack has to travel to phoenix Arizona to reclaim his father’s ashes and his truck. Victor is joined

French Cinema Free Essays

French Cinema Scene analysis The scene from the movie Rules of The Game by Jean Renoir shows many camera techniques and uses the camera to clench the true meaning of the screen. I will be discussing and analyzing the scene. The film beautifully demonstrates the use of precise shots and perfectly executed scenes. We will write a custom essay sample on French Cinema or any similar topic only for you Order Now Throughout the scene of The Rules of the Game the camera is like another person in the room. It is invisible and wanders throughout the building almost like it is someone following what is happening. This makes for an interesting and new perception never seen before by film viewers. At one point in the scene the camera gets trapped and has to zoom out as though it is being caught. Along with the presence of the camera you can notice rack focusing, the lighting is obviously controlled. The scene begins with a near foreground and pans out to far background as they move throughout the building. One of the greatest aspects of the scene and the film is the incredibly long takes and long shots. This allowed us to be able to grasp whatever we wanted to see in every shot. Jean Renoir used montage editing; this gave the audience the freedom to choose what they wanted to see within the scene. The viewers are able to edit their own idea of the shot. As the scene progresses the camera moves weightlessly with the focus on the foreground while the two in the background escape through a door. The use of separation from the hallway to the main room acts as a sort of barrier between shots. Although on take it feels as though it is separated into two. The primary focus of this shot is to establish the idea that Schumacher is looking for Saint-Aubin. The concept is that the viewer needs to choose who to look at. It forces the viewer to be crossed between the main focus and the deep focus. There is no cut of the camera which would cause all prior viewer attention to be diminished. Because of the fluid camera movement it makes for a realization of what is going on in the background. The final concept is the montage that Jean Renoir uses. The faint light hearted piano music adds to an overall mood and feeling of the shot. For the most part the movie could be seen as dreary but this scene adds an almost lighthearted tone as they move from the conversation in the hallway to the bigger room. Overall the film scene is a masterpiece in that the camera moves in such a way that allows the viewer to feel like you are right in the action. With All the techniques put into this particular shot you can clearly see that this is one of the greatest films ever made. How to cite French Cinema, Essay examples

Secretary of defence Essay Example For Students

Secretary of defence Essay There were many rights given to the people in the constitution plus there were high hopes for this new government. The founding fathers mad a preamble in which, there were six goals made to make America a more perfect union. We had three branches of government. Legislative branch witch had the power to make laws, the Executive branch enforced the laws, and the Judicial branch has the power to interpret laws. The federal government works to meet the goals of the preamble by providing for common defense and establishing justice. The federal government provides for the common defense by making sure Americans are safe. The hunt for Binladen. The U.S. military is searching for Binladen to make sure that there are no more terror attacks. When Americans find Binladen they will put him away for life, this way he cant influence any more people. U.S. Jets blast the Taliban along the front line. The U.S. is attacking back at them so we can try and get them to give Binladen up. So we dont have to waste anytime. The Federal government put up money for who ever gives America Binladen. All over the U.S. security in airports have gone up. So now no one can get on a plane with weapons. They put security personnel to be trained by the federal government. Since September 11th, security every where has been tighter. The federal government establishes justice through the supreme court interpreting laws. In the case of T.L.O. vs. New Jersey the Supreme court had decided that T.L.O. 4th amendment rights were not violated. She was harming the other students lives and making school an unsafe environment. The court gave her a year of probation so she could talk to some one about her problems. The case of Tinker vs. Des Moines, the school decided that the other students got distracted by the black arm bands. The principle was scared that the other students might fight with the different students. The Tinkers got suspended right away, they had the chance to come back to school. All they had to do was take off the bands. The case of Brown vs. The Board of Education was very interesting. The supreme court decided that different learning facilities are un equal. The federal government has penalized all wrong doers and has tried as hard as they can to keep all Americans safe in the United States.Words/ Pages : 400 / 24

8 Best Jobs in Retail (And How to Get Them)

8 Best Jobs in Retail (And How to Get Them) Working in retail may not be the glamorous job of your dreams, especially when you have to muster a smile for the 15th customer asking a ridiculous question on your 10-hour shift. But it’s a solid career option, short- or long-term, with a skill set that makes you hireable in many different fields, and lots of opportunities. Along with food service, retail is the biggest pool of jobs in the United States right now. We live in a society that needs stuff, on demand, and that means we also need an army of helpful, knowledgeable people to steer us toward that stuff. If you’re in the market for a retail job (or your next one), there are lots of great opportunities for you. Where Are the Jobs?Everywhere- literally everywhere. From the mom-and-pop store down the street to the big box store that magically has what you want when you want it, stores need staff. Sure, metro centers like New York, Chicago, and Los Angeles will have more job openings, but you don’t need to wo rry about relocating for your career. You can find retail jobs near you.What Are the Best Jobs?Retail can be a hard industry: long hours, demanding shifts, the *ahem* joys of dealing with the public. Where you work can make all the difference between feeling good about your job and wishing you’d gone into animal dentistry instead. Let’s look at some of the best companies out there right now in retail, which offer strong benefits packages and focus on employee well-being as well as paying the bills.CostcoYou probably know you can get an industrial-sized vat of ketchup at Costco, but did you also know it’s consistently rated one of the best places to work? With a median salary of$13.14 according to Investopedia, it’s one of the highest-paying retail employers out there right now. The company also offers a lot of employee-friendly benefits like health insurance, vision insurance, dental insurance, a 401(k) program, and dependent care coverage. Plus an employ ee discount on that ketchup.NordstromWith more than 300 stores in the U.S. and Canada, Nordstrom is one of the biggest upscale retail chains in the country. As a cornerstone in malls around the country, Nordstrom is known for offering a median salary of $14.96 per hour, the highest hourly retail associate pay as of 2016. It also gets high marks among employees for offering benefits to part-time employees as well as full-timers.TargetAs the nation’s second-biggest retailer (after WalMart), department store Target (look for the big red bullseye) is one of the most employee-friendly retail workplaces. The median salary is $9.25 for sales associates, with significant bumps for managers and warehouse workers (who have a median salary of $19.40). The company also offers a number of supplemental benefits which include health insurance, vision insurance, dental insurance, healthy living initiatives, and less common benefits like tuition reimbursements, savings and investment plans, f lexible spending accounts, parental leave, and childcare assistance.CarMaxGone are the days when the phrase â€Å"used car salesman† called to mind a shady guy in a bad suit and a â€Å"trust me† smile. These days, consumers value data and clear information about the investment they’re making in a car. CarMax has parlayed its customer service on that front into becoming the largest used car dealership in the U.S., and one of Fortune’s top 100 companies to work for. CarMax is big on employee appreciation, with $1,000 bonuses and a pizza party for employees who go â€Å"above and beyond.† Top sellers are sorted into â€Å"clubs,† and are rewarded with trips, dinners, and other compensation for their hard work.Lowe’sIf DIY is your passion, then Lowe’s can be a great destination for you. Its salary and benefits are tops in the big box home improvement store game, with a median salary of $12.95 and a strong offering of employee bene fits like health insurance, dental insurance, vision insurance, disability insurance, and retirement benefits.Trader Joe’sWorking in retail doesn’t always mean being a retail associate- creative skills are in demand as well. At grocery chain Trader Joe’s, artists who create the store’s trademark in-store artwork, cartoons, and brightly colored displays make a median salary of $13.64. The company also offers employees health insurance, vision insurance, dental insurance, and a retirement plan. Must-haves: strong art background and a sense of whimsy about organic yogurt.Gap/Old Navy/Banana RepublicGood luck finding a mall or shopping center without one of these stores holding down a corner. With more than 3,300 stores worldwide, The Gap (along with its sister stores/brands Old Navy and Banana Republic) is a retail powerhouse, offering a median salary of $11.86. The stores also offer employees health insurance, dental insurance, daycare assistance, and commu ter benefits.ZapposIf you’re a shoe enthusiast, Zappos probably needs no introduction. If you’re not, Zappos is one of the largest online shoe retailers, owned by Amazon. Ranked #38 on Fortune’s best retail companies list, Zappos emphasizes the â€Å"life† part of â€Å"work-life balance† for its team members. The services they offer to employees include laundry service, car washes, educational and leadership seminars, parental leave and adoption reimbursement, and- one of the most unusual perks of all- expense reimbursement for pet adoption, as well as pet sitters/walkers. (And now my dog wonders why I don’t have a job somewhere that prioritizes her needs better.)How Do I Get These Jobs?The good news is that these companies are all broadly located, with locations all around the country. Assuming the geographic hurdles are low, what do you need to snag one of these opportunities?Build your resume.The starting square for any job hunt, retail or not, is getting your application package together. You’ll need to dust off your old resume, for starters, or (even better) rebuild a bigger, better one from scratch.Be creative.The mall is going to be full of job applicants, but what about that shopping center down the street? Consider applying to stores and jobs in less high-traffic areas.Consider seasonal employment.If you find that there are more applicants than openings at your target store, keep trying. If they hire seasonal help, apply for it. You’ll have a foot in the door, and can show off your stellar retail skills over the holiday rush season.Do your research.What is the company’s status right now? How are its stocks doing? If a company is in its death throes (and just announced a round of store closings), now is likely not the time to apply. But if things look healthy from your research (online searches, nothing too extensive or wonky), then you’re more likely to get a better reception.Put i n face time.Applying online is a great and convenient tool. For retail, though, it’s not necessarily a replacement for showing up, putting in an application, and showing the hiring manager that you have the right stuff. While it’s not a full-on interview, take the opportunity to go down to the store, wearing an interview-ish spiffy outfit, and present your resume in person to the manager. It’s a nice first impression, and can make you more memorable as they sort through your application with others’.Check often for new job postings.Set daily reminders (or even a few times a day) to search for new job listings on the store’s site. Retail is a high-turnover field, and you can never predict exactly when there will likely be more job openings. Keeping an eye on the listings will let you jump on opportunities as they come up, instead of getting there a few days later, after the job has already been filled by Not You.Don’t be afraid of job hopping .â€Å"Job hopping,† or moving from one job to another after a short period of time, used to be frowned upon. These days, it’s become more of an accepted cost of moving up and building skills. If you’re in one job and another opens up that could broaden your experience or give you a bump in pay/compensation, don’t be afraid to go for it.Whether you’re a vet of the retail job scene looking to trade up, or looking for your first retail job, we’ve hopefully laid out a ton of options for you to consider and a path for you to follow. Good luck!

Levis in Walmart Essays

Levis in Walmart Essays Levis in Walmart Paper Levis in Walmart Paper Problem Faced with 5 years of declining sales, should Levi’s sell a brand to mass discount retailer, Wal-Mart? Executive Summary Quick! Name the first company that comes to mind for the following products: facial tissue, photocopiers, and jeans. Did you answer Kleenex, Xerox, and Levi’s? I bet you did. The #1 apparel brand for brand awareness and recognition, â€Å"Levi’s† is virtually synonymous with â€Å"jeans. † In the past several years however this strong brand recognition has failed to translate into sales growth and in fact the company has seen a progressive decline over the last 5 years. Faced with the declining sales, Levi Strauss Co. ’s CEO, Phil Marineau, has been considering selling a Levi’s brand to mass discount retailer, Wal-Mart. Bad idea. Clearly this would be brand suicide or, brandicide if you will, sacrificing long-term survival for short-term growth. Levi’s should instead put an end to its brand’s dilution and concentrate its target on trend-setting members of Generation Y by positioning itself as an ultra cool brand with a social conscience. In addition to working closely with its current retail outlets to re-invigorate the brand image, Levi’s should work on growing the number of Original Levi’s Stores worldwide in order to retain as much control as possible over the positioning of the brand. The forecasted financial results show that choosing to revitalize and refocus the brand rather than diluting and devaluing it further by selling a value brand to Wal-Mart will cost the company 50 million dollars in the first year. However, within 3 years the efforts are expected to payoff with a 330 million dollar revenue increase over 2002 vs. 270 million dollar projected revenue loss for the Wal-Mart choice. Plus, Levi’s will be able to hit the triple bottom line by remaining socially and environmentally responsible while increasing shareholder earnings. Situation Analysis Strengths Worldwide recognition of its brand name #1 for apparel brand for brand recognition and brand awareness. Global presence Owns 12 proprietary specialty stores. Long-standing relationships with many retailers, enabling it to work across several channels of distribution. Continued success of Dockers. Commitment to ethical conduct and social responsibility. Reputation as the brand that started the blue jean revolution Weaknesses Presence across several retail channels with a number of products aimed at different segments with price points â€Å"from the $250 level to the $25 level† diluting the brand. Being used as a loss leader in several chain and department stores is devaluing the brand. The average price paid for Levi’s at retail dropping. History of Levi’s 1994 Canadian dispute with Wal-Mart may be a barrier to rekindling a relationship with the mass retailer. Recent product releases have met with poor results, particularly in the US. Major stockholder’s deficit Ineffective marketing efforts (30% of sales spent on marketing, yet sales continue to drop) Opportunities The jeans mark et is growing Teens continue to be biggest jeans buyers Mass merchant channel largest and fastest-growing retail channel for jeans and apparel Threats Competitors at all levels of spectrum including high-end segment, vertically integrated retailers in middle segment, and private-label brands offering comparable designs at reduced prices. Apparel sales down in 2001 Average price of jeans has dropped over the past 10 years due to the proliferation of off-pricing and private-label brands 40% of jeans sold below $20. Issues facing the organization As the jeans market has polarized towards the low and high ends, the Levi’s brand has found itself caught in the middle. Priced between $30 and $50 a pair, the jeans do not offer the same image or design as the high-end brands, or the complete wardrobe selection of the vertically integrated retailers. Also, they do not offer the inexpensive alternatives found through private labels. Further, while the jeans market continues to grow, to stand out in the cluttered market, a company must have a real competitive advantage. In the case of Levi’s it seems that mere brand name recognition isn’t enough. And with 5 years of declining sales, Levi’s has to reinvent itself or die. After reviewing the situational analysis of the company, several alternatives can be considered. Alternatives 1. â€Å"Do nothing† and hope to sell more. Faced with a 5 year decline in sales, doing nothing isn’t a very sound strategy. However, perhaps current initiatives such as new product offerings and specialty retail channels need more time to catch on. 2. Enter a new market with a new product. Sell a Levi’s value brand to mass retailers such as Wal-Mart, a retail channel that accounts for 31% of all jean sales. The potential increase in sales from this new channel is probably very good in the short term, however the risk is that entry into the discount market even with a Levi’s value brand that’s differentiated from the main product line, will further devalue and dilute the brand, making it unattractive to its current retailers. If Levi’s gets dropped from chain, department stores, and independents because its brand is no longer relevant to its customers, then the potential loss could offset a good deal of any potential gain. Further, once the brand loses its â€Å"shine,† through dilution, discounting and devaluation, the benefits to Wal-Mart of carrying a higher profile â€Å"national brand† are lost. A likely scenario is that in the long-run, Levi’s would only be carried in discount stores, its brand image too tarnished for chains and department stores, and even in mass retailers used as a loss-leader for the store’s own private labels. 3. Another alternative, which is similar to the last, also involves Develop and sell a non-Levi’s branded line of jeans to Wal-Mart. The advantage of this is that Levi’s could open up a major new retail channel without devaluing the mother brand. However, this scenario is probably far less interesting for Wal-Mart that would be looking to leverage the nationally recognized brand to improve its own brand image. Interestingly, this scenario is probably far less interesting to Levi’s too, since if Wal-Mart did pick up the generic brand, chances are that it would fall under the â€Å"better† or more likely the â€Å"good† end of the spectrum rather than the â€Å"best,† and the price point would either be unprofitably low or set unreasonably high in order to drive purchases of Wal-Mart’s private labels. 4. Stop extending the brand to the point of complete dilution. Update brand personality and marketing mix to make Levi’s a fresh and relevant brand that resonates with trendsetting youth and speaks to Levi’s management’s perceived competitive advantages, such as commitment to ethical conduct and social responsibility, and the focus on product innovation, quality, and value, rather than simply trying a new channel for a distressed brand. In speaking to a specific target, rather than trying to be everything to everyone, marketing dollars can go a lot further. And by focusing on the demo with the most influence on trends, youth, who have the most dollars going towards jeans per person per year, the chance for growth is good. Plus, by focusing less on the product and the retail outlets and more on the Levi’s experience, there is major potential for organic brand extensions and growth. On the other hand, the risk is that the brand has already been too neglected and diluted and is so â€Å"old school† that it’s too late and will never be perceived as cool by the youth market. In this case getting the last bit of life out of a dying brand by distributing it through mass market channels may be the only answer. Recommendations The financial analysis (appendix A) compares projected results of taking a value brand into Wal-Mart with not taking the brand to mass market and instead concentrating the target, dialing up the cool factor and re-positioning the brand to resonate with the 20% of consumers who have the potential to bring in 80% of revenue (the 20/80 rule of business) – the tween, teen young adult market. As we see, introducing a value-brand at Wal-Mart is expected to sacrifice long-term revenue growth for short-term gain since the devaluation of the brand through its association with a discount mass retailer would likely cause department stores and chains to drop the brand one by one. Once the brand has no life beyond the discounter, its value goes down and is likely to command lower price points and less sales even at the mass level. Within three years, we predict that going the Wal-Mart route over the re-positioning route will cost Levi’s 660 million dollars and ensure that the brand is headed towards extinction. On the other hand, while sales are not likely to grow while the brand is in the process of the transition to focus on becoming relevant to the younger, influential market, we see that after the first year, increased price points and distribution, particularly in its specialty outlets should translate into steady long-term growth for the company. Therefore, in order to turn sales around while protecting the integrity of the brand, the best alternative is the last one, which relies on a market penetration strategy, increasing share among existing customers by focusing promotional efforts, combined with a product development strategy, to identify the best products to appeal to the target demographic. The first step in reviving the brand is to choose to fight brand dilution through concentrated targeting. Levi’s must identify the marketing segment that is most important to Levi’s present and future growth and identify the characteristics, needs and motives of that segment in order to develop and maintain a highly specialized marketing mix. By choosing Generation Y (young people born between approximately 1979 and 1994), also called the Net Generation, or the Millenials, as the main target to lead the brand revitalization efforts, Levi’s would leverage several attributes of this group. First, it represents a demographic of about 76 million in the US. Second, they are in the â€Å"young single† stage of the life cycle, which means they have few financial burdens and therefore more disposable income. Young people are also an aspirational reference group for fashion. If young, hip, trend-setters choose to adopt the brand, this would significantly improve the brand image. Levi’s apparently understands this in theory, selling a few higher-end brands aimed at fashion-forward youngsters in the 15- to 24-year-old range, however the problem is that these brands aren’t resonating well enough with this influential demo to have the intended halo effect on the rest of the jeans line. In order to gain success with this group Levi’s must first change neutral or negative beliefs about product attributes into positive ones. For example, Levi’s needs to go from being â€Å"your parents’ jeans,† to a brand that has relevance in the lives of these young people. Brand is very important to this demographic and they are willing to pay a premium for it. In addition, Gen Y likes and expects personalization and customization. Further, this is a segment that has a much bigger environmental and social conscience than does the generation preceding it. Other important considerations when marketing to the tween and teen demographic, according to Paul Kurnit during his presentation on Understanding Youth, in order to build a relationship with the brand are to: make it lifestyle relevant, give it badge value, generate buzz, make it authentic, let them own it (â€Å"I’ve created this†), and keep it fresh in the long term. By re-positioning the Levi’s brand as a stylish brand with a social and environmental conscience, Levi’s can become extremely relevant to this demographic. And this positioning is actually very close to what management already claims are its competitive advantages, including commitment to ethical conduct and social responsibility, ad the focus on product innovation and quality. The re-positioning will simply take these perceived competitive advantages, shout about them, and give them relevance for a very targeted segment. Some recommendations for the marketing plan to achieve this re-positioning and turn around Levi’s fortunes are: Product Higher-end fashions that appeal to Generation Y Environmentally friendly fabrics used in products (e. g. organic hemp weave) Use manufacturers worldwide that practice fair employment practices use environmentally friendly production processes. Bags for merchandise should be paper, made of recycled materials and be cool and of high quality so that consumers will want to reuse them for other things. At flagship stores, offer customized tags with percentage of proceeds going to charity. Place Ori ginal Levi’s One stores to be leaders in shaping brand re-positioning. Increase presence by opening more specialty stores in urban areas. Image department stores high end chain stores. Independent jeaneries Promotion Associate differently coloured tags with key charities so that people can express their social conscience. Support traditional media buys (television print) with the untraditional advertising and promotion methods that Gen Y seeks out. Leverage the popularity of consumer-generated content by giving consumers online tools, including popular music, and video clips, to make their own ads featuring Levi’s styles that they can share with their friends. Create an international online community to leverage the positive image of the brand among trend-setters in other countries and to integrate into young people’s lifestyles. Using guerilla marketing tactics that create buzz such as sending small armies of models dressed only in jeans through city streets in fashion-forward urban areas. Sponsoring mobile phone services like concert alerts. Everything in the store should speak to the young person’s lifestyle, including music. Price The high-end styles should but be priced a little bit lower than other designer and fashion-forward jeans to give a slight cost advantage while the brand is re-building. The recommended target price range is between $50 and $80, but skewing towards the $50 price point as an average price in the first year as the brand regains its â€Å"cool factor. † Conclusion It is easy to understand why Phil Marineau, faced with 5 years of declining sales, would consider getting Levis into the discounters that are grabbing a rising share of apparel sales. Certainly there is a good deal of sales potential of such a move in the short term. But the marketing risks are considerable for a company that has historically strived for a constant injection of cool. Even if Levi’s creates a new brand for Wal-Mart, it would likely still use the Levis name somewhere on the tag, which would quickly destroy any relevance the brand has for fashion-conscious shoppers and signify the beginning of the end for this iconic brand. Instead, Levi’s should turn its perceived competitive advantages like product and promotion innovation and social responsibility into pillars of the brand and sharply focus its target on the segment that spends the most on fashion-forward apparel, the Generation Y. Next steps for implementation In order to fulfill its triple bottom line promise, in its first year of re-positioning, Levi’s should audit current manufacturers for social and environmental best practices and develop plans to improve production processes where necessary. Next, build relationships with key charities that would want to partner with Levi’s on the charitable coloured tab idea. Then, it should begin work on redesigning flagship stores to fit youth lifestyle and work with top retailers to revitalize presence at department stores to fit with fresh branding. Finally, it should introduce the new customizable, altruistic tag jean launch it with a global online community that gives young consumers a chance to express themselves and make the brand their own. Appendix A We will focus on sales, based on the information provided in this case, and assume that the additional costs that might be associated with re-positioning the brand (in particular adjusting manufacturing processes or changing manufacturers and opening new stores, since promotion and product development costs would be similar to previous years, just directed at a new target) would equal approximately to the costs associated with moving into mass market (distribution system changes, especially re-configuring supply chain system to be compatible with Wal-Mart, could be costly) Projections based on Levi’s introducing value brand to Wal-Mart Projected profit on each unit of Levi’s value branded jean (based on highest price of top national brand at Wal-Mart, Dickies $26 – 6$ to retailer): $20 50 million pairs of jeans are sold at discounters out of the 569 million pairs of jeans sold in the US, representing 10% of all jeans sales each year. Assuming that Wal-Mart was se lling half of these 50 million pairs each year, then a Levi’s value brand is likely to take a 20% of these 50 million pairs, or 10 million units . We will base our projection on this: 10 million units in year one, with a 10% drop in number of units sold after the first year (due to brand devaluing as it is taken out of other retail outlets) (9 million in second and third years). Currently, the top 10 customers for Levi’s account for approximately 60% of its total 4. 2 billion in sales (approximately 2. 5 billion dollars). If we assume that 1. billion of this comes from Levi’s jeans sales and if each of the 10 customer’s business is worth approximately 1/10th of that amount, than losing even one customer would cost Levi’s 150 million in jeans sales. Assuming that 1 customer stops carrying the Levi’s brand each year, which is a conservative assumption since, as industry insiders agree once â€Å"you have mass distribution now, we can’t make money on you, you’re gone. † Projections based on Levi’s re-positioning brand targeting Gen Y specifically By keeping its current retail channels and re-positioning its brand, we project that in the first year, Levi’s will have flat sales while the brand is being revitalized, however we project a conservative 10% growth in sales from the current retail channels (from above calculation, this will be 10% of 1. billion in estimated jeans sales) in the 2nd year due to more units being sold and a higher price point and 20% growth in the 3rd year due to expanded Levi’s Original Store sales (with higher margins) and continued growth in traditional Levi’s retail outlets. Year 1Year 2Year 3 Revenue increase from sales Levi’s Wal-Mart value brand$200,000,000$180,000,000$180,000,000 Revenue decrease from removal from other retail outlets 150,000,000300,000,000450,000,000 Total projected sales increase/decrease from entering Wal-Mart50,000, 000(120,000,000)(270,000,000) Revenue increase from re-branding efforts0150,000,000330,000,000 Net gain/loss from choosing to re-position brand rather than selling a value brand to Wal-Mart(50,000,000)270,000,000600,000,000

Personal Developement - Essay Example | Topics and Well Written Essays - 1750 words

Personal Developement - - Essay Example It should be result oriented and goal driven. The success in time management is measured by the quantity of productive work attained and the persons’ private life. I attained this by developing a personal sense of time, identified long term goals, medium term goals, planned for the day, made the best use of my best time, managed meetings, delegated effectively, made use of committed time, and finally managed my health. This view is supported in the work of (Adair, 1990:24). Personal development plan Purpose in life: born to ensure that I live a purposeful and fulfilling life. Dreams: to effectively get along with others Short term goal: to be decisive and determined person Long term goal: to achieve leadership and team building skills. Beliefs and values: make effort while keep on striving Success and milestones: can identify needs, can overcome challenges, and act friendly. Task 2 Skills are the learned capacity or having that ability to carry out pre-determined results with minimum outlay of both time and energy. Therefore, these are abilities that one possesses. Skills can be categorized as domain general or domain specific skills. This view is supoorted in the work of (Lussier, 2011:56). Unlike some of the general skills in the work environment comprise of time management, team work, and leadership, and self motivation, the domain specific skills would be useful for a certain job or activity. Moreover, skills need a certain environmental stimuli and the situations to assess the skill level being shown and used. Some of the skills include labor skills, life skills, people’s skills, social skills, soft skills, and communication skills. Skills assessment helps you to learn about the strengths and weaknesses of your skills. People are more likely to be contented with career choices that are consistent with values, interest and skills. Skills assessment helps you identify the useful skills that you may possess. Skills development is the adding valu e to the skills that you have and also learning about new skills through training and development programs. Teaching of a new skill is attained through verbal instruction, demonstration, video, diagram, and photo sequence. Some of the skills that I possess with other students include cognitive skills, perceptual, motor, and perceptual motor. Many organizations require a person who is team player, has leadership skills, and has personal integrity. Integrity is the building block of peoples’ skills. This means there basic honesty and truthfulness when dealing with others. Therefore, skills like openness, determination, resourcefulness, and being realistic is paramount in any professional set-up and as an individual because most of the times you are meeting people (Lussier, 2011). By personally taking the initiative to develop my skills I worked on my character and skill development by choosing to design a life that honors our values and purpose. The possession of soft skills ha s much of an impact on your success as your

Advertising Individual CW Essay Example | Topics and Well Written Essays - 1000 words

Advertising Individual CW - Essay Example All the products are priced at very low competitive prices due to the cost saving techniques the company uses to pass the benefits to its customers. We want the people of Marylebone to try out the new trader Joe grocery store and experience a fresh and unique hassle free shopping experience that is unforgettable. The store uses a cultural approach that caters for all traditions while at the same time giving its customers the chance to sample varied and new cultural experiences. Trade Joes stores are different, bigger, with walls decked with cedar planks and their employees wear cool Hawaiian shirts (Trade Joe, Our Story 2012). This gives its customers a fantastic and relaxing shopping experience. Starting as a small chain of convenience stores in the 1950s called Pronto market convenience stores (Gardetta, 2011), Trader Joe has grown tremendously in size, increasing the number of its stores to over three hundred and fifty across American states and has successfully created a large an d loyal customer base in all the states; through its innovative and creative business practices and the company’s desire to fully satisfy its customers’ needs and requirements through excellent customer care and customer feedback (Fast Company, 2011). Trader Joe’s listens and fully responds to the needs of all its customers and it wants to bank on its previous success in America by offering the same unique services and products to the London market. The new Trader Joe advertisement will primarily target single male and female consumers who live alone. The target market is health conscious and college educated, with a household income of above $54000 (The Associated Press, 2003) and who are most likely to have no children at home. The company targets this segment of the London society that is cost-conscious and keen on what they eat hence the use of clear labels on Trader Joe’s products for easy label reading and who would appreciate the different size of packages to cater for single consumers for convenience of use. These customers are very mobile and most likely to have a wide knowledge of exotic foods and beverages. They are adventurous and would not hesitate to try out the diverse and unique varieties offered by Trader Joe grocery shop. Major Selling Idea or Key Benefit to Communicate Trader Joe stores boast of over 2000 unique and high quality products (Trade Joe, 2006) which provide better alternatives to health conscious and environmentally friendly individuals. Over 80% of the high quality products stocked in our grocery stores are branded with trader Joe’s trademark (Kowitt, 2010) as a sign of high quality. These foods are organically produced and have no pesticides suitable for the health conscious individuals. Many of the limited Trader Joe’s products addresses the different consumer needs in their research and development departments with primary focus on quality, packaging and cultural preferences of the cu stomers (Llopis, 2011). The store gives everybody something to love and something to use. Trader Joe is an equal employment company with above average salaries and other employment benefits. It has both permanent and temporally positions. This will benefit the community in a large way by contributing to the economy which will create a good public perception necessary for a successful entry into the market. The Single Most Important Thought You Want A Member Of The Target Audience To Take Away From The

Factors Determining the Information System Strategy for Global Firms Essay

Factors Determining the Information System Strategy for Global Firms - Essay Example ‘Factors determining the information system strategy for global firms’ identifies the strategies and issues that some prominent global enterprises have; classifies which organizational factors affect the decision making process of an organization when it is choosing an is strategy; gains knowledge on the impact of is on global business organizations and their role in tackling the market competition; carefully studies the factors that impact on the failures of is strategies in global business organizations. Numerous factors determine IS strategy, especially organizational characteristics. These are important, especially in terms of attitude, constraints, structure, system characteristics, â€Å"commonality†, size, technology, type, and criticality, IS department characteristics, and IS success factors. Quantitative results show that organizational factors such organizational attitudes and constraints and organizational structure have significant effect on IS strate gy decisions. Similarly, the results show that system characteristics such as â€Å"commonality, size, technology, and criticality† are important and are considered while making IS strategy choice decisions. Moreover, the results of qualitative analysis show that factors such as organizational structure and organizational attitudes and constraints are amongst the important organizational factors that need complete considerations while making IS strategy choices. Furthermore, system characteristics, such as the size of the project and criticality type of technology have been found to be important factors in IS strategy decisions. ... tem characteristics 19 Chapter 3: Research Methodology 21 3.1Research Approach 22 3.2 Positivist Paradigm 22 3.2 Interpretivist Paradigm 23 3.3Quantitative Research 24 3.4 Qualitative Research 25 3.5 Qualitative interview 25 3.6 Data Collection and Analysis 26 3.7 Regression Model 28 3.8 Research Ethics 28 3.9 Case Study Company: Projects System Holding Company 29 3.10 Summary 30 Chapter 4: Results, Analysis, and Discussion 32 4.1 Introduction 33 4.1.2 Regression Analysis 41 4.2 Organizational Characteristics and Is Strategy 46 4.3 System Characteristics and IS Strategy: 47 4.4 Summary of Quantitative Analysis 48 4.5 Qualitative Analysis 48 4.6 Questionnaire Research 50 Chapter 5: Discussion and conclusion 55 5.1 Discussion and Conclusion 56 Many companies are implementing innovative plans while dealing with various challenges that are initiated by globalization, and due to this reason, they started investing in other countries through different plans and strategies by adopting novel systems, tools and techniques for meeting customers’ needs world-wide. But the adoption of information systems (IS) has been one of the main sources to seek help in compensating for and countering the challenges, and thus organizations use various strategies to adopt IS. Previous literature suggests that many factors determine IS strategy such as Organizational characteristics in terms of attitude and constraints and structure, system characteristics, in terms of â€Å"technology, size, type, criticality and commonality, IS department characteristics, and success factors (Akmanligil & Palvia, 2004). However, this study, keeping in view the importance of organizational characteristics and system characteristics and lack of empiricism in the extant literature (Akmanligil & Palvia, 2004), uses

From classical ballet to contemporary ballet

From classical ballet to contemporary ballet From Classical Ballet to Contemporary Ballet Ballet originally emerged in the late 15th century in the Renaissance court of Italy. Then, it was a dance interpretation of fencing.   Ballet was further developed and popularized in the French Courts in the 17th century. From court ballet to modern ballet, the dance techniques and practice has evolved throughout the years. Contemporary Ballet now incorporates classical ballet with modern dance techniques such as floor work and turn-in of the legs. (wikipedia, par 9) Ballet shows now focus more on the plot as compared to the 17th century, where the focus was the intertwine of music and poetry. It had also often included singing. 17th Century Ballet had minimal plot because Ballets were designed principally for the entertainment of the aristocracy, hence rich costumes, scenery, and elaborate stage effects were emphasized. In the 19th century, there was an increase in interest among the public, and Ballets such as Swan Lake (1876), Sleeping Beauty (1890), and The Nutcracker (18 92) were produced. There was an influence of jazz, jazz rhythms and modern dance at that time, originating in the USA, hence greater body expressions. Today, Ballet is an internationally practiced and appreciated dance, with many dance school dedicated to the teaching of Ballet, including prominent schools such as the royal ballet school and many other small private dance centres. These schools train Ballet dancers from young and even adults who have never learned Ballet as a child are able to practice due to the large amount of adult Ballet classes for beginners. For those who are not striving to be a professional Ballet dance, practicing Ballet is a form of sport which teaches excellent posture and trains you to be graceful and disciplined. From the increase in Ballet schools, dancers and shows for the public, it can be concluded that one of the most significant change in the practice of Ballet, would be the accessibility of Ballet. In the 17th century, ballet was performed in the royal courts. It was a dance that was rather exclusive for the royals and the high society. Many commoners would not have the luxury to attend Ballet performances. However, as Ballet developed, it became more popular and much appreciated and watched by various people. Today, Ballets are relatively inexpensive to watch, including well know Ballets such as Swan Lake and the Nutcracker being some of the most famous ballets that are widely watched even to those who have little knowledge about dance or do not come from well off family backgrounds. Ballet is viewed as a classical performance that is available for anyone. What has not changed about Ballet is that Ballet is still considered a high culture performance art, despite the fact that it is one of the most practiced and watched dances by many from various social status and education level. Youve got to attend Ballet performances in order to be â€Å"cultured†. Also, Ballet is still very female dominant in the eyes of the public. This is to say that parents would tend to send their daughters to Ballet classes rather than sons. However, this is not to say there are few males Ballet dancers. Ballet now being so much more accessible, in level with other dance forms such as hip hip and jazz, it is no longer a dance for the rich and privilege.

Aristophanes Assemlywomen and Lysistrata Essay -- Athenian Athens Gen

Aristophanes' Assemlywomen and Lysistrata Typically in Athenian society, women took care of the things in the household while men, although still retaining the final say over matters of the household, focused most of their attention on the world outside the home. In the plays Assemblywomen and Lysistrata, Aristophanes explores roles of men and women in society, specifically what would happen if women were to take on the roles of men. Looking at these two plays about Athenian society as metaphors for marital life, it shows that men and women were incapable of having balanced power in their relationships. In both of these plays, the men were unable to keep their own sense of power when the women took over politics, and they eventually moved into the submissive role of women. In Lysistrata, the women used their seduction to gain power. Similarly, in Assemblywomen, the women came into power through deception and clever planning. This paper explores why women rarely stepped up to take power; how they would gain power when they would step up to claim it; and how the men would respond once confronted with a woman in power. This all serves to show that in Athens, a marriage of man and woman could not exist with mutuality of power – rather, one (typically the man) would dominate, while the other (typically the woman) took the submissive role. Throughout both Lysistrata and Assemblywomen, both the men and women were convinced, to varying degrees, that the women were incapable of handling any kind of authority or challenging task. In fact, only the dominant, leader women (Lysistrata and Praxagora) of the two plays had enough confidence to handle a position of power. These women have been brought up i... ...brought this power imbalance to the open, however, by exploring what would happen if women took the initiative to claim the dominant rold in society. The women, when able to successfully overcome the men and take power in the city, left the men with no choice but to either fight to regain the power, as they attempted to do in Lysistrata, or succumb to the women’s plans, as they did in both Assemblywomen and, eventually, Lysistrata. In relinquishing their power to women, the men forfeited their masculinity and became stereotypically feminine while the women also forfeited their gender norms to stay in power. Athenian unions, therefore, subsisted on a constant inequality of power kept carefully balanced by each partner staying in their designated role in the marriage – the husband the strong moneymaker living outside of the house, the wife the submissive homemaker.

Introduction to Communication Skills Essay

Doing this involves effort from both the sender of the message and the receiver. And it’s a process that can be fraught with error, with messages often misinterpreted by the recipient. When this isn’t detected, it can cause tremendous confusion, wasted effort and missed opportunity. In fact, communication is only successful when both the sender and the receiver understand the same information as a result of the communication. By successfully getting your message across, you convey your thoughts and ideas effectively. When not successful, the thoughts and ideas that you convey do not necessarily reflect your own, causing a communications breakdown and creating roadblocks that stand in the way of your goals – both personally and professionally. In a recent survey of recruiters from companies with more than 50,000 employees, communication skills were cited as the single more important decisive factor in choosing managers. The survey, conducted by the University of Pittsburgh’s Katz Business School, points out that communication skills, including written and oral presentations, as well as an ability to work with others, are the main factor contributing to job success. In spite of the increasing importance placed on communication skills, many individuals continue to struggle with this, unable to communicate their thoughts and ideas effectively – whether in verbal or written format. This inability makes it nearly impossible for them to compete effectively in the workplace, and stands in the way of career progression. Getting your message across is paramount to progressing. To do this, you must understand what your message is, what audience you are sending it to, and how it will be perceived. You must also weigh-in the circumstances surrounding your communications, such as situational and cultural context.

What Is the What by Dave Eggers Book Review

What Is the What by Dave Eggers Book Review What Is the What is an astonishing, eye-opening, and heartbreaking book that defies classification. Once you’ve read it, the story of Valentino Achak Deng refuses to leave your mind. Even if you’re not familiar with the Lost Boys and their struggles to escape from war-torn Sudan, you’ll be drawn into this pseudo-autobiography. What Is the What tells a devastating story but never plays for sympathy. Instead, the hope, complexity, and tragedy of the situation take center stage. Valentino’s story stands alone as powerful and worth reading and Eggers’ superb writing compellingly brings Valentino’s voice and story to life. The novel is a successful portrayal of  a large-scale  tragedy through one man’s story though it does include graphic depictions of suffering and death. Synopsis Valentino Achak Deng was just a boy when Sudan’s civil war found its way to his village. Forced to flee, he walks for months to Ethiopia and later Kenya with hundreds of other boys. Resettled in the US, Valentino struggles to adjust to the mixed blessings of his new life. Book Review What Is the What is drawn from the real-life story of Valentino Achak Deng, one of the Lost Boys of Sudan. The title comes from a local story about the reward of choosing what’s known over what’s unknown. As they flee the destruction around them, though, the Lost Boys are constantly forced to choose the unknown future of refugee camps and life in America. What Is the What describes the interminable walking, the militia and bombs, starvation and disease, and lions and crocodiles that kill countless young boys as they attempt to find refuge in Ethiopia and Kenya. The obstacles of their journey are so astonishing and heartbreaking that you - and they - often wonder how they can go on. Eventually, many of the Lost Boys gain entry to the United States, and they form a vibrant community displaced across the country but constantly in touch by cell phone. Valentino ends up in Atlanta, adjusting to the fact that America offers its own evils and injustices. His past and present are masterfully interwoven through Valentino’s habit of mentally recounting his story to the different people he meets. Reading Valentino’s horrifying story can make the mere act of reading a book feel frivolous. The power of literature, though, is to bring remote stories to life. Eggers is famous for his book,  A Heartbreaking Work of Staggering Genius. That title could easily apply to What Is the What. Book Discussion Group Questions If youve chosen this book for your discussion group, here are some sample questions. Why do you think Valentino/Dominic/Achak had so many names?Why do you think Valentino directs his story towards Michael, Julian, and the clients of the gym?Which one of Valentino’s friends did you like or remember the most?Did you know the plight of the Lost Boys before you read this book? Did it change what you thought about the situation?What details impacted you the most?

The Assassination of Beatles Legend John Lennon

The Assassination of Beatles Legend John Lennon John Lennon - a founding member of the Beatles, and one of the most beloved and famous music legends of all time - died on December 8, 1980, after being shot four times by a crazed fan in the carriageway of his New York City apartment building. Many of the events that led to his tragic and untimely death remain unclear and decades after his murder, people still struggle to understand what motivated his killer, 25-year-old Mark David Chapman, to pull the trigger on that fateful night.   Lennon in the 1970s The Beatles were arguably the most successful and influential group of the 1960s, perhaps of all time. Nevertheless, after spending a decade at the top of the charts, producing hit after hit, the band called it quits in 1970, and all four of its members – John Lennon, Paul McCartney, George Harrison, and Ringo Starr moved on to launch solo careers. Throughout the early ‘70s, Lennon recorded several albums and produced hits like the instant classic Imagine. He had moved permanently to New York City with his wife Yoko Ono and taken up residence at the Dakota, a fancy, old apartment building located at the northwest corner of 72nd Street and Central Park West. The Dakota was known for housing many celebrities. By the mid-1970s, however, Lennon had given up music. And though he claimed he did so to become a stay-at-home dad to his newborn son, Sean, many of his fans, as well as the media, speculated the singer might have sunk into a creative slump. Several articles published during this period painted the former Beatle as a recluse and a has-been, who seemed more interested in managing his millions and holing up in his decadent New York apartment than in writing songs. One of these articles, published in Esquire in 1980, would prompt a pudgy, disturbed young man from Hawaii, to travel to New York City and commit murder. Mark David Chapman: From Drugs to Jesus Mark David Chapman was born in Fort Worth, Texas on May 10, 1955, but lived in Decatur, Georgia from the age of seven. Mark’s dad, David Chapman, was in the Air Force, and his mom, Diane Chapman, was a nurse. A sister was born seven years after Mark. From the outside, the Chapmans looked like a typical American family; however, inside, there was trouble. Mark’s dad, David, was an emotionally distant man, not showing his emotions even to his son.   Worse, David would often hit Diane. Mark could often hear his mom screaming, but was unable to stop his dad.   In school, Mark, who was a bit pudgy and not good at sports, was picked on and called names. All these feelings of helplessness led to Mark having strange fantasies, starting very early on in his childhood. By the age of 10, he was imagining and interacting with an entire civilization of tiny people he believed lived inside the walls of his bedroom. He would have imaginary interactions with these little people and later came to see them as his subjects and himself as their king. This fantasy continued until Chapman was 25, the same year he gunned down John Lennon. Chapman managed to keep such strange tendencies to himself, however, and seemed like a normal youngster to those who knew him. Like many who grew up in the 1960s, Chapman was swept up in the spirit of the times and by age 14, was even using heavy drugs like LSD on a regular basis. At age 17, however, Chapman suddenly proclaimed himself a born-again Christian. He renounced drugs and the hippie lifestyle and began attending prayer meetings and going to religious retreats.   Many of his friends at the time claimed the change came so suddenly they saw it as a type of personality split.    Soon after, Chapman became a counselor at the YMCA- a job he relished with fervent devotion- and would remain there into his twenties. He was highly popular with the kids in his care; he dreamed of becoming a YMCA director and working abroad as a Christian missionary. Problems Despite his successes, Chapman was undisciplined and lacking in ambition. He briefly attended community college in Decatur but soon dropped out due to the pressures of academic work. He subsequently traveled to Beirut, Lebanon as a YMCA counselor, only to be forced to leave when war broke out in that country. And after a brief stint at a camp for Vietnamese refugees in Arkansas, Chapman decided to give school another try. In 1976, Chapman enrolled at a religious college under the encouragement of his girlfriend, Jessica Blankenship, who was very devout and whom he had known since the second grade. However, he lasted only one semester before dropping out once more. Chapman’s failures at school caused his personality to undergo yet another drastic change. He began to question his purpose in life and his devotion to his faith.   His changing moods also put a strain on his relationship with Jessica  and they broke up soon after. Chapman became increasingly despondent about these events in his life. He saw himself as a failure at everything he tried and frequently spoke of suicide. His friends were concerned for him, but could never have anticipated what this shift in Chapman’s temperament portended. Down a Dark Path Chapman was looking for a change and at the encouragement of his friend Dana Reeves- an aspiring policeman- decided to take shooting lessons and obtain a license to carry firearms. Soon after, Reeves managed to find Chapman a job as a security guard. But Chapman’s dark moods continued. He decided he needed to change his surroundings and moved to Hawaii in 1977, where he did attempt suicide but failed, ending up at a psychiatric facility. After two weeks as an outpatient there, he obtained a job in the hospital’s print shop and even volunteered on occasion in the psych ward. On a whim, Chapman decided to take a trip around the world. He fell in love with Gloria Abe, the travel agent who helped book his round-the-world trip. The two frequently corresponded through letters and upon returning to Hawaii, Chapman asked Abe to become his wife. The couple married in the summer of 1979. Although Chapman’s life seemed to be improving, his downward spiral continued and his increasingly erratic behavior concerned his new wife. Abe claimed Chapman began drinking heavily, was abusive towards her and would frequently make threatening phone calls to complete strangers. His temper was short and he was prone to violent outbursts and would engage in screaming matches with his coworkers. Abe also noticed Chapman became increasingly obsessed with JD Salinger’s seminal 1951 novel The Catcher in the Rye. The Catcher in the Rye It is unclear when exactly Chapman discovered Salinger’s novel, The Catcher in the Rye, but one thing is for certain, by the late ‘70s it was beginning to have a profound effect on him. He identified deeply with the book’s protagonist, Holden Caulfield, an adolescent who railed against the seeming phoniness of the adults around him. In the book, Caulfield identified with children and saw himself as their savior from adulthood. Chapman came to see himself as a real-life Holden Caulfield. He even told his wife he wanted to change his name to Holden Caulfield and would rage about the phoniness of people and of celebrities in particular. Hatred of John Lennon In October of 1980, Esquire magazine published a profile on John Lennon, which portrayed the former Beatle as a drug-addled millionaire recluse who had lost touch with his fans and his music. Chapman read the article with increasing anger and came to see Lennon as the ultimate hypocrite and a â€Å"phony† of the very type described in Salinger’s novel. He began reading everything he could about John Lennon, even making tapes of Beatles’ songs, which he would play over and over for his wife, changing the tapes’ speed and direction. He would listen to them while sitting nude in the dark, chanting, â€Å"John Lennon, I’m going to kill you, you phony bastard!† When Chapman discovered Lennon was planning to release a new album- his first in five years- his mind was made up. He would fly to New York City and shoot the singer. Preparing for the Assassination Chapman quit his job and bought a .38-caliber revolver from a gun shop in Honolulu. He then bought a one-way ticket to New York, told his wife goodbye, and departed, arriving in New York City on October 30, 1980. Chapman checked into the Waldorf Astoria, the same hotel Holden Caulfield stayed at in The Catcher in the Rye, and set about seeing some sights. He frequently stopped at the Dakota to ask the doormen there about John Lennon’s whereabouts, without luck. The employees at the Dakota were used to fans asking such questions and generally refused to divulge any information about the various celebrities who resided in the building. Chapman had brought his revolver to New York but figured he would buy bullets once he arrived. He now learned only residents of the city could legally purchase bullets there. Chapman thus flew down to his former home in Georgia for the weekend, where his old buddy Dana Reeves- by now a sheriff’s deputy- could help him procure what he needed.    Chapman told Reeves he had been staying in New York, was concerned for his safety, and needed five hollow-nosed bullets, known for causing immense damage to their target. Now armed with gun and bullets, Chapman returned to New York; however, after all this time, Chapman’s resolve had diminished. He later claimed that he had a type of religious experience that convinced him what he was planning was wrong. He called his wife and told her, for the first time, what he had planned to do. Gloria Abe was frightened by Chapman’s confession. However, she did not call the police but simply implored her husband to return home to Hawaii. He did so on Nov. 12. Chapman’s change of heart did not last long. His strange behavior continued and on Dec. 5, 1980, he once again departed for New York. This time, he would not be back. Second Trip to New York Upon his second trip to New York, Chapman checked into a local YMCA, because it was cheaper than a regular hotel room. However, he was not comfortable there and checked into the Sheraton Hotel on December 7. He made daily trips to the Dakota building, where he befriended several other John Lennon fans, as well as the building’s doorman, Jose Perdomo, whom he would pepper with questions about Lennon’s whereabouts. At the Dakota, Chapman also befriended an amateur photographer from New Jersey named Paul Goresh, who was a regular at the building and well known to the Lennons. Goresh chatted with Chapman and would later comment how little Chapman seemed to know about John Lennon and the Beatles, considering he had claimed to be such an avid fan. Chapman would visit the Dakota regularly over the next two days, hoping each time to run into Lennon and commit his crime. Dec. 8, 1980 On the morning of Dec. 8, Chapman dressed warmly. Before leaving his room he carefully arranged some of his most treasured belongings on a table. Among these items was a copy of the New Testament in which he had written the name â€Å"Holden Caulfield† as well as the name â€Å"Lennon† after the words â€Å"Gospel According to John.†Ã‚   He arranged the items for maximum effect, expecting the police to come looking through his room after his arrest. After leaving the hotel, he bought a fresh copy of The Catcher in the Rye and wrote the words â€Å"This is my statement† on its title page. Chapman’s plan had been to say nothing to police after the shooting, but to simply hand them a copy of the book by way of explaining his actions. Carrying the book and a copy of Lennon’s latest album Double Fantasy, Chapman then made his way to the Dakota where he stood chatting with Paul Goresh. At one point, a Lennon associate, Helen Seaman, arrived with Lennon’s five-year-old son Sean in tow. Goresh introduced Chapman to them as a fan who had come all the way from Hawaii. Chapman seemed elated and gushed about how cute the boy was. John Lennon, meanwhile, was having a busy day inside the Dakota. After posing with Yoko Ono for famous photographer Annie Leibovitz, Lennon got a haircut and gave his last ever interview, which was to Dave Sholin, a DJ from San Francisco. By 5 p.m. Lennon realized he was running late and needed to get over to the recording studio. Sholin offered the Lennons a ride in his limo since their own car had not yet arrived. Upon exiting the Dakota, Lennon was met by Paul Goresh, who introduced him to Chapman. Chapman handed over his copy of Double Fantasy for Lennon to sign. The star took the album, scribbled his signature, and handed it back.   The moment was captured by Paul Goresh and the resulting photograph- one of the last ever taken of John Lennon- shows a profile of the Beatle as he signs Chapman’s album, with the killer’s shadowy, deadpan face looming in the background. With that, Lennon entered the limo and headed for the studio. It is unclear why Chapman did not take that opportunity to kill John Lennon. He later recalled he was waging an inner battle. However, his obsession with killing Lennon did not abate. Shooting John Lennon Despite Chapman’s inner misgivings, the urge to shoot the singer was too overwhelming.   Chapman remained at the Dakota well after Lennon and most of the fans had left, waiting for the Beatle to return.    The limo carrying Lennon and Yoko Ono arrived back at the Dakota around 10:50 p.m. Yoko exited the vehicle first, followed by John. Chapman greeted Ono with a simple â€Å"Hello† as she passed. As Lennon passed him, Chapman heard a voice inside his head urging him on: â€Å"Do it! Do it! Do it!† Chapman stepped into the carriageway of the Dakota, dropped to his knees, and fired two shots into John Lennon’s back. Lennon reeled. Chapman then pulled the trigger three more times. Two of those bullets landed in Lennon’s shoulder. The third went astray. Lennon managed to run into the Dakota’s lobby and clamber up the few steps leading to the building’s office, where he finally collapsed. Yoko Ono followed Lennon inside, screaming he’d been shot. The Dakota’s night man thought it was all a joke until he saw the blood pouring from Lennon’s mouth and chest. The night man promptly called 911 and covered Lennon with his uniform jacket. John Lennon Dies When the police arrived, they found Chapman sitting beneath the gate’s lantern calmly reading Catcher in the Rye. The killer made no attempt to escape and repeatedly apologized to the officers for the trouble he had caused. They promptly handcuffed Chapman and placed him in a nearby patrol car. The officers did not know the victim was the famous John Lennon. They simply determined his wounds were too serious to wait for an ambulance. They placed Lennon in the backseat of one of their patrol cars and drove him to the emergency room at Roosevelt Hospital. Lennon was still alive but barely able to respond to the officers’ questions. The hospital was made aware of Lennon’s arrival and had a trauma team at the ready. They worked diligently to save Lennon’s life, but to no avail. Two of the bullets had pierced his lungs, while a third had hit his shoulder and then ricocheted inside his chest where it had damaged the aorta and cut his windpipe. John Lennon died at 11:07 pm on the night of December 8, due to massive internal hemorrhaging. Aftermath The news of Lennon’s death broke during ABC’s televised Monday night football game when sportscaster Howard Cosell announced the tragedy in the middle of a play. Soon after, fans from all over the city arrived at the Dakota, where they held vigil for the slain singer. As the news spread around the world, the public was shocked. It seemed a brutal, bloody end to the ‘60s. Mark David Chapman’s trial was short, as he had pled guilty to second-degree murder, claiming God had told him to do so.  When asked at his sentencing if he wanted to make a final statement, Chapman stood up and read a passage from Catcher in the Rye. The judge sentenced him to 20-years-to-life and Chapman remains imprisoned to this day, having lost several appeals for his parole.

CASE STUDY Example | Topics and Well Written Essays - 500 words - 9

Case Study Example The employees of AIG believed that the company had an obligation to pay them their bonuses, while the public thought that the bonuses were unethical as the money had come from federal reserves. Companies should have well-detailed contracts with employees clearly showing when bonuses should be paid and cases when the company may fail to issue the bonuses, to prevent such scenarios in the future. External regulations ensure that firms and individuals act ethically towards the general public. They are very efficient as in the AIG case where a 90% tax was imposed on the bonuses thereby protecting the general public. The company had an obligation to pay the employees their bonuses while at the same time had an obligation to the public to use the bailout money prudently. To ensure that both requirements were met the company needed to pay the bonuses in installments depending on future profits that the company made. The company should have used the bailout out money first to get back to profit ways and later pay the bonuses to deserving employees. eBay pursued international growth through their three main components; products, sense of community and aggressive expansion. It had a broad range of product categories and trading platforms that offered a wide variety of pricing formats allowing it to compete directly with major competitors such as amazon.com and to penetrate new markets. eBay created trust between buyers and sellers and enlarged their market ventures through the creation of more localized sites. The greatest source of competitive advantage for eBay at the moment is its broad capital base. With an average net income of about $2 billion yearly, eBay has a large capital base that allows it to deal with competitors through acquisitions and strategic partnerships. Through acquisitions, eBay has attempted to acquire a stake in the

See attachment as well as attachment Coursework

See attachment as well as attachment - Coursework Example (Schaefer 2010) Mexican Americans have been living in American a since very long time and have adjusted and adapted themselves to the requirements of the culture and societal norms of the country. According to survey in 2006 it came into light that 14 percent of the registered immigrants in the United States belonged to Mexico. Mexican Americans are very diverse in their spoken language. Around 26 percent of Mexican Americans can converse in both English and Spanish. Due to the language differences with the mainstream, the Mexican Americans have been overlooked and disregarded in the political field similar to other Hispanic groups that have been ignored. However they have established voting rights and they can vote without any quandary. Moreover, as they form a large percentage of the population, their voting power is very essential for the leaders who approach them for their votes. As a result of their importance for forming an important voting force they have political strength. However, they st ill counter injustice and prejudices in terms of reforms for immigrants, education, etc. They practice Catholic religion. Their economic conditions however differ as compared to those of the born Americans. When compared to the Native Americans unemployment and poverty is higher among the immigrant population. (Schaefer 2010; Keedle 2010) Another prominent group of Hispanics in America are the Puerto Ricans. These Americans have been a vital part of American History and they have been more diverted towards English language. This group has still not been successful in accepting the American identity completely and is known to be undergoing the phenomenon of Neo Colonialism. Their economic status is not as healthy as the whites because they also fall victim to high unemployment rates. They do not have availability of stable jobs in

Effects of Language Difference on Subsidiary Performance Essay - 1

Effects of Language Difference on Subsidiary Performance - Essay Example This research will begin with the statement that multinational enterprises investment firms struggle to diversify in their field of investment in foreign countries. This is because they focus on hiring and recruiting new employees of different language backgrounds in their respective nationalities. Language can be termed or described a chosen unique system of conceptual symbols that let individuals communicate effectively. Language generally is the greatest used mediator which facilitates understanding and relation between management, employees, and customers of every given business. A multi linguistic human resource usually gives out benefits, for example, a larger and wider range of perspectives. This workforce also gives a greater competitive ability generally in the marketplace globally. Multinational enterprises that are venturing into new economies are faced with the new language and cultures which should be overcome to ensure organizational goals and objectives are achieved. M ultinational enterprises can be defined as financial firms and entities that are involved in the supply of services and goods in at least two or more economies. These corporations are large in size and they are involved in different forms and fields of business activities in different countries. Increased competition, venturing into new business form and globalization has forced most business firms alongside with their employees to interact with different nationalities. This has been caused by variation in availability of resources. Surveys show that languages play an important part in communication in multinational enterprises. A workforce with different language background may encounter language barrier if working together. This leads to misunderstanding it also suggests that language barrier causes ineffective communication or it may cause miscommunication within a company. According to past studies, they indicate that language does not only facilitate communication. The language barrier will not affect the human resource only, it also hinders effective communication. Customers will find it hard to communicate out their need or even fail to get important information about particular or certain services or products being offered by Multinational Corporation.

Issue in the media today Essay Example for Free

Issue in the media today Essay Why is asylum such an important issue in the media today? More countries joined the EU recently, and it is expanding. People in the Eastern countries get low wages and so are attracted to Britain. 100-150,000 Poles have come to live in the UK illegally, to find work. The media reflects public concerns over mass immigration. Secondly, we are getting more immigrants than emigrants, so more people are entering than leaving the country. This also raises concerns about overcrowding. Thirdly, terrorism has become increasingly worrying, and people link asylum seekers to the recent murder of a police officer in Bradford. The general public dont believe that the government are effectively handling immigration, where only 25% of asylum cases get rejected, but NOT deported; leading the public to wonder where these people go. Asylum is an issue locally, because there is a Home office (Asylum Centre) in Croydon. These results in many asylum seekers come to Croydon. In this coursework I am going to compare two contrary newspaper articles on the issue of asylum. The point of view expressed by THE SUN is that asylum seekers should not be allowed to come into the UK and stay here. THE SUN wants people to read this article and get angry about those coming into the UK, at the experience of British tax payers. THE SUN believes that some asylum seekers are terrorists, and are using this to convince people to be against asylum seekers and write letters to the government against so much immigration. There are very strong elements of bias present in THE SUN because it gives only the point of view against asylum seekers staying in Britain. It is a very one sided article and though full of opinion, the opinion are put forward as facts. However, the point of view expressed in THE GUARDIAN is liberal, and is trying to give readers more information about the topic, so that they can come to their own decision. This newspaper gives different examples to show that not all asylum seekers are terrorists or coming here for free money. It also makes out that other newspapers are deliberately trying to give false impression to the public to try to scare them. The newspaper, however, is biased, as it only gives the point of view for immigration to be continued, rather than giving information for both sides of the story. However it is clearly an opinion piece and the photograph of the writer reinforces this. THE SUN makes the reader angry using phrases like Every day 1000 people or refugees claim free treatment on the NHS without being entitled to it, and The Government plans to fork out millions of Tax payers money buying luxury Hotels and more estate to house asylum seekers. These phrases make the reader angry if they think that they are paying taxes and asylum seekers are living in luxury hotels for free using their money; making them feel it is unfair. The language used by THE GUARDIAN is more sophisticated than THE SUN; the words used have more complex meanings whereas THE SUN uses simple language to make its points. This shows that the readership of each paper is very different; where THE GUARDIAN is read by people who are typically more educated then those of THE SUN. Its uses language such as tolerance, ethnicity and liberal progressives, which are effective because they make the reader feel that the issue is not in such a dangerous position as others make out. THE SUN uses other techniques to persuade its readers, such as photos and graphs. These are effective because the images used to make you want to read the topic and you can imagine what THE SUN is talking about when looking at the pictures. The graphs are eye-catching and show you the differences between spending in other countries and the UK; it shows the differences here very clearly. The cut-out letter to Tony Blair makes it easy for people to complete, and gives them a sense of power to do something. The bold writing used is catchy because you can see it instantly, and your eye looks at the different writing because it shows you the main points clearly. THE GUARDIAN uses a cartoon to persuade its readers because it is complicated, and vague, so makes them think about its meaning. The photograph is effective because it shows the person who is writing the article, and you realise that this persons opinions are written here. However, THE SUN makes opinion sound like facts which is misleading. I find THE SUN more persuasive because it is simple and effective words which most people are able to understand. It also shows the picture where I think people are able to understand. It also shows the picture where I think people are climbing over the fence having scarves on, which is not showing there full face, this makes the reader think that the people are terrorists or criminals. The article makes me feel angry towards the newspaper because it gives a very biased point of view, and doesnt tell me about genuine asylum cases. My point of view is that asylum seekers should be allowed to move from their country to any country they wish, because they are also humans as we are and they are just unlucky that they cant live in their own country because of many reasons like war and persecution. The main reason that people move from their country to the UK is because they need to reach a place of safety. Secondly, they choose the UK in preference to other destinations which tells us that they know of the UK but I dont think they will have a detailed knowledge of our immigration and/or our benefits systems. I think that the people should make more effort to understand the difference between asylum seekers and illegal immigrants. Illegal immigrants are people who move to settle in another country or region, temporarily or permanently, in violation of the law or without documents permitting them to settle in another country or region, temporarily or permanently, in violation of the law or without documents permitting them to settle in that country. I can understand that some people may get upset by so many people moving here, because it is hard to find jobs anyway, hospitals and schools are overcrowded and there is a lot of crime, people may feel that asylum seekers only add to the problem.

ABC Corp Business Process and Strategy

ABC Corp Business Process and Strategy ABC Corp is million dollar company which deals in data collection and analytics. The company has grown in last two years and is expected to grow rapidly in next 18 months. The company most important assets is information and is important function for the organization and it has to be dealt with very carefully and negotiated in the authority protocols, which furthermore, should be in accordance with the latest outlays and regulations that are laid by the authorities and well established codes of conduct and dealing with information. The aim of the paper is to research the current state of organization in terms of its business processes, IT alignment, personnel and outsourcing activities. The aforementioned organization also deals with the information basics and the dealings of various outlays of structured information and collects records for further development. The company deals in collecting and analyzing web data with the use of various web analytics tools. The a while ago expressed companionship furthermore deals with the information basics and the dealings of diverse costs of sorted out information and accumulates records for further change. The association has been working together of social affair data which is in a way amazingly helpful for the further progression of the operational structure data and securities. For the past 2 years the company has been in business of collecting data which is in a way very useful for the further development of the operational system data and securities. The data is collected to practice current trends, insecurities, business information for their clients. The company has seen a tremendous growth in business in past two years and is expected to grow by 60% in next 18 months. The company is using some information systems that help them in deadline with day to day business needs. Traditional as well as latest methods has been implemented and adopted in order for the data collection to be up to the mark with the synchronized and differential development techniques, which is best done with the help of web analytics. The company needs to upgrade its IT infrastructure and physical infrastructure. The company is looking forward for an information system that will handle increased business needs of the organization. The whole business process of the company revolves around the collection and development t of data, and the process is very intricate in nature, which has a minimal margin of errors and the processing of data can only be done in a proper and fool proof manner, if the integrated units of the system are working in a perfect sync and each and every element is giving out the best in efficiency. The company develops web analytics which is a tricky situation as far as the developmental techniques and implementation of all such techniques is concerned. Web analytics take into account several trends and curves as well as findings of the website development business, and the whole set of this data is very important for the very existence of such a business and it should be provided at each end of the elemental node. Information flow is carried out by using a perfect systematic adjustment between machines and personnel. Acknowledged and moreover latest frameworks must be executed and gained set up for the data get-together to be reliant upon the engraving with the synchronized and differential headway systems, which is best done with the support of web examination. Data sorting out and data progression is a system which is fast expecting control over whatever feasible industry, out and significant and orderly the restriction is stretching because of the passageway and vicinity of a couple of contenders and the exact vicinity of the developmental fundamentals, which are broad in nature, and all the new competitors are speedy setting aside a few minutes with the latest examples. The company as is a data collection and analytics company have lot of outsource and offshore in order to have skilled pool of resources and save cost. The company is currently outsourcing all legal activities to an outside law firm which handles the entire contract that they have to maintain with their clients. This also includes description of regulations for maintaining data privacy of the clients and information collected over web. Other than this, the development work is offshore as nowadays, it is a very well-known fact that the majority of personnel who are coming up and excelling in the field of Information Technology are from Asian countries, such as China, India, Pakistan Bangladesh, Philippines and Indonesia, who have a great amount of competition in the market by offering IT related services at the bare minimum costs, which has benefitted IT and related businesses all over the world and this trend has propelled outburst in the global outsourcing scenario, wherein big western corporations are now looking east for gaining benefits of the low cost services and the same trend is followed by the above mentioned organization. The company is going on same footsteps and have all its information systems developed from companies that belong to these countries. The company looks ahead to offshore further IT work. The company possesses strong personnel who are dedicated for providing and handling services and issues related to information system in the company. The company personnel list is provided below CIO (Chief Information Officer): CIO is responsible for formulating strategic goals of the company and defines a plan for aligning the strategic goals with information technology in the company. DBA (Database administrator): The database administrator manage database employed in the company. He is an experienced database developer in MYSql and core responsibilities include Database development, management, maintaining security, monitoring, and optimization are responsibilities of DBA. Project Manager: The project manager is responsible for managing the IT projects. HE is the person who heads all in-house projects and deals with projects heads of the companies to whom the projects are outsourced. HRM (Human resources manager): HRM is responsible for maintaining the human resource of the company as well as Information technology. Chief finance officer: Chief finance officer is responsible for all budgeting and financial planning for IT projects. Software Engineers: The Company employs five software engineers for handling in-house development activities. Data is a critical capacity for any association and it must be managed painstakingly and arranged in the power conventions, which besides, ought to be as per the most recent expenses and regulations that are laid by the powers and settled sets of principles and managing data. (Shokrey, N., 2011). The previously stated association additionally manages the data rudiments and the dealings of different expenses of organized data and gathers records for further improvement. The organization has been doing business of gathering information which is in a manner extremely handy for the further advancement of the operational framework information and securities. Specifically, data is collected for their client that further helps them in making various decisions based upon analysis. For the purpose, company is collecting following type of information by using web analytics and other tools. Visitors information: The visitors coming on any website are tracked with the information about their IP addresses, visiting time and other details Number of hits: Some of clients needs to track the hits they received from their clients are also observed. Tracking repeat visitors: Tracking repeat visitors by storing the details on how many times a visitor visits etc. Customer feedback: Customer feedback is also taken as a part of the company of client that will help them in improving their services. Customer behavior: There are number of clients who are interested in knowing behaviors of the customer for setting target markets, product niche etc. Details about web pages: Details about page including page response time, frequency, site overlay etc are some other types. The company is currently using web analytics tools and some information system to process data collected through web analytics tools. The company is using different web analytics tools and data processing information system for storing, processing, retrieving and analyzing information. The information systems used by the company are listed below Decision support system: The system helps the management to take decisions based upon the input provided from various web analytics tools. The system works on MySql database and is developed in PHP. The system is based on graphical user interface where users are provided with drag and drop facility to facilitate ease of operation. The company uses proper authentication mechanism for ensuring security. Client server architecture is used where are clients are authenticated and can only access the information by login to system. Management information system: The system helps the company in managing the different resources and information in a right and balanced way. Same configuration as that for DSS is used for MIS. Security maintenance Security is maintained though proper authentication mechanism. All authenticated users are given login ID and passwords through which they can access companys database. The company also employs biometrics for authenticating server area. Physical security has also been employs at main gates. Following configuration is used for both the systems Hardware requirements Memory requirements are RAM, a minimum of 64 MB A minimum of PIII Supported Motherboard + 568 MHZ Pentium Processor is required. Hard Disk, a minimum of 40 GB SATA. Any Normal keyboard and mouse. A 1024*768, true type color- 32 Bit Display is required. Software requirements: Windows XP Professional or updated versions are required as operating system. PHP editor (notepad ++) for frontend. Installation requirements Xampp 1.6 software, which is included server info given below + Apache 2.2.3 + Zend Optimizer 3.0.2 + SQLite 2.8.15 + phpMyAdmin 2.9.1.1 Â  + MySQL Â  5.0.27 + Open SSLÂÂ   0.9.8d + FileZilla FTP Server 0.9.20 References Shokrey, N. (2011). ANALYZING THE IMPACT OF VISITORS ON PAGE VIEWS WITH GOOGLE ANALYTICS. International Journal of Web Semantic Technology, 2(1), 14-32. Retrieved from http://arxiv.org/ftp/arxiv/papers/1102/1102.0735.pdf Farney, T. (2013). Web Analytics Strategies for Information Professionals: A LITA Guide. Journal of Library Innovation, 4(2), 149-150. Loftus, W. (2012). Demonstrating Success: Web Analytics and Continuous Improvement. Journal of Web Librarianship, 6(1), 45-55. Retrieved from http://www.tandfonline.com/doi/abs/10.1080/19322909.2012.651416#.U1FlrlWSy8Y Elias, (2011). Learning Analytics: The Definitions, the Processes, and the Potential. Referred from http://learninganalytics.net/LearningAnalyticsDefinitionsProcessesPotential.pdf